Roots: Paul Newman Inspires Character

Paul Newman, a legendary actor, has been one of my heroes in inspiring character.

Beyond his acting career, he was known as a multi-talented liberal activist, a racecar driver, and a devoted husband and father. His marriage to Joan Woodard lasted over fifty years. As a philanthropist, he capitalized on his fame to raise millions for terminally ill children.

Most fascinating to me has been his entrepreneurial success in developing a leading premium food
company that offers organic food and beverage products.  The company, "Newman's Own," has a charitable mission that is expressed in its company motto:  "Shameless exploitation in pursuit of the the Common Good."  All the profits and royalties after taxes are donated for educational and charitable purposes. So far they have donated more than 250 million to causes such as the "Hole in the Wall Camps" for children with life threatening illnesses. The company, now run by his daughter Nells, has a fierce brand loyalty.

The memory of Paul Newman that stands out the most to me is his parody of the American Gothic that is placed on "Newman's Own" products. The American Gothic, is a 1930 portrait of a farmer with a pitchfork, a younger woman, and a farmhouse. Newman mimics the American Gothic by placing and image of himself and his daughter in the same format on his products. The American Gothic is an icon of its own, depicting stark frontal figures that face the viewer with authenticity and authority. It reminds us that democracy was built on the labors of men and women of character. The images depict strengths such as industry, honesty, and community, as well good dose of humor for our humanity.
 
What is it that makes for Paul Newman's enduring legacy? I believe is his appeal to character.  We are increasingly looking for deep and meaningful relationships in how we live our lives and what we
buy. He has been an inspiration to us all. 
  
Warmly,

Dr. Alice

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